Good Measure
Good Measure launches advocacy projects that stir hearts and jumpstart action — and hosts creative brand sprints that inspire community and give our industry the opportunity to give back using their professional talents.
Founders.
Early 2018, Alex Anderson—friend and Co-worker—pitched the idea of hosting an event for creatives to come together for and do good. That’s it. The first sprint was organized and executed before the end of the year and was followed with an incredible amount of excitement. As we prepared for the next event, we also used the time to narrow in on what Good Measure would be for designers, the partners and the creatives who participated.
72 Hour Creative Sprints
Sprints that inspire community and give our industry the opportunity to give back using their professional talents. Over 72 hours, we gather the best of a city at some of the world’s most reputable agencies to work on for-good projects together.
Advocacy Projects
Projects that stir hearts and jumpstart action. Our team is chock-full of some of the industry’s most passionate people, and the things we care about most bubble to the surface as advocacy projects for creative professionals across the nation to champion.
As powerful as the work being done for each Non-profit is the creative teams.
Event 003 in New York — Hosted by Ueno
Good Projects
-
Austin
With more than 75 participants and four agency partners, Classroom Champions' founder, Steve Mesler. A three-time American Olympian, Steve led his team to gold at the 2010 Vancouver Winter Olympic Games in 4-man bobsled. A lucky few even got to lug around his gigantic gold medal for awhile.
-
New York
Partnered with Ueno and Ace Content, over 80 people, from as far as St. Louis, Houston, Los Angeles and even Iceland, spent a long weekend in New York creating the brand and assorted assets for Grounded.
-
San Diego
With six (or so) distinct creative teams, there's always a million things happening simultaneously. Over 72 hours, teams are constantly communicating in order to ensure that decisions are strategically tight and collectively championed. Oh, and we painted a mural.
-
Advocacy Project
100 people die every day due to gun violence. 100 Every Day, launched in collaboration with creative agency Ueno and creative development agency Van Holtz Co, features submission-based original artwork protesting these horrific numbers.