BRAND IDENTITY — PACKAGING DESIGN
Forth & Nomad
Located in the historic Heights of Houston; Forth & Nomad is a lifestyle marketplace guiding you through a world of elevated design and expressive fashion.
Forth & Nomad approached me in the Fall of 2019 looking to bring clarity to a small business who has matured out of the small creator space and into it’s own free standing, 4,000 square foot storefront. After thorough strategy and positioning—we began work on the Visual identity.
The original brand held on tight to outdated lightbulb iconography and unclear brand. In fact, outside of the work mark and icon there was no distinct color palette, type system or branding elements to expand upon.
Once the core brand was settled—the ambitions projects of launching an in-store coffee shop and an assortment of house-made wellness products.
House-Made Products
This new brand came with the launch of their own brand of apothecary products.
The Coffee Bar
Rounding out your trip to Forth & Nomad wouldn’t be complete without grabbing your favorite latte from The Coffee Bar.
Summary
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Strategy
I partnered with Alex Anderson, strategist & writer, to do the heavy lifting for brand voice, position, and create business direction.
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Visual Identity
Through a series of calls, survey's and 1v1's I developed a mood board to collect client's personal esthetic and interests. From there I developed 2 distinct directions. Once one was chosen, there was a round of edits to iron out the core brand.
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Deliverables
There are several touch points throughout the F&N space. I designed signage, social, general marketing material, etc.
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Brand Extensions
Designed and executed The Coffee Bar brand under / within the new Forth & Nomad brand.
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Photography Direction
Managed, facilitated, and styled the product photo shoots. Photo's edited by Jose Rodríguez.
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On Going support
As the brand grows and additional projects are launched, I'm continuing to update and design new material.